The Bavarian designers have actively joined recently in struggle for new segments of the market. Earlier to imagine subcompact model under BMW brand it was difficult enough, however already later 3–5 years the company from Munich, probably, begins to apply for a role of the fashion-maker in a segment of cars And - and V-classes. The recent statement of the chairman of board of directors of BMW Norberta Rejthofera, promised to expand presence of mark in small, and also especially small classes and mentioned the beginning of working out of a new compact front-wheel platform in frameworks «the Project i» became one of acknowledgement to it. For this purpose in the company have already issued the rights to trade marks i1–i9, and for electromobiles – e1-e9. One of variants of shape of the future minicar i1 was offered by our colleagues from German company Automedia.