When Bentley unveiled its new Mulsanne flagship at the Pebble Beach Cncours d’Elegance, CEO Franz-Josef Paefgen announced that the very same car (chassis #1) would then be auctioned off to the highest bidder at the Gooding & Co. auction.

No doubt valued at a quarter of a million dollars, the newest Bentley went for just double that number, somewhat lower than we might have expected. It almost went for less, however, as the starting price of $500,000 didn’t find any offers at first. The starting value was then placed at $300,000, which finally found its way back up to the half a million dollar mark thanks a a phone bidder.

Perhaps the “low” value had to do with the fact that Bentley is keeping tight-lipped about all the details regarding the Mulsanne until its official debut at the Frankfurt Auto Show in September.

All the proceedes of the auction went to the official charitable organization of the Concours, the Phil Hill Foundation.