While technically not about themselves, it is about the future of where the company wants to take the brand. In order to appeal to more tech-savvy (read: younger) buyers, the automaker has partnered with Cool Hunting to deliver a feature and style-rich application for the Apple iPad.

Other than the fact we’re in love with the music over the demonstration — 1901 by Phoenix — and the overall impression is of a slick, easy-to-use application that dovetails perfectly with where Cadillac sees their future buyers.

If you’re into this sort of thing, check out the post regarding the challenges design house BBH Labs faced when developing the app.