BMW USED CARS

BMW E21 is the first BMW 3 Series compact executive car, produced by the German automaker BMW from 1975 to 1983. This BMW cars series was the immediate successor to the BMW 2002 and was superseded by the BMW E30 platform.

For the driving enthusiast the pick of the crop was most certainly the 323i, a car widely credited with being the first executive-sporting car. Previously, the British motor industry had come close to cracking the formula, producing cars such as Rover's P5 (too soft for a sports car) and Triumph's Dolomite (too raw as an executive). Had they moved their designs in just the right direction they could still be producing cars today. As it stands the combination of strong build quality, straight six power and, perhaps most importantly, rear-wheel drive, proved just the ticket for thrusting young executives needing the right combination of image and involvement until they could afford a 911.

Under the direction of a new 51% percent shareholder, Gunther Quandt, BMW decided upon a replacement for their ageing 2002 (a car very reminiscent of the Dolomite, and a classic in its own right). It would serve as the entry level model in a four-pronged attack on Mercedes-Benz also consisting of the larger 5, 6, and 7-series BMWs. It became known as the now ubiquitous 3-series, and the 323i would be it's halo car. Without it, there was the distinct possibility of BMW moving from its core mission of building ultimate driving machines and in doing so alienating an existing customer base long enamoured with the charms of the smaller 2002.